Documentation Index
Fetch the complete documentation index at: https://plantis.ai/llms.txt
Use this file to discover all available pages before exploring further.
Original: Lenny Rachitsky · 05/04/2026
Summary
Amol Avasare discusses Anthropic’s rapid growth from 19B in ARR, sharing insights on AI-driven growth strategies and team dynamics.Key Insights
“How Amol landed his role by cold emailing Anthropic’s CPO Mike Krieger” — Amol shares his unconventional journey to securing his position at Anthropic.
“Why activation is the single highest-leverage growth problem in AI” — Amol emphasizes the importance of activation in driving growth within AI products.
“How the company’s focus on AI coding created a research flywheel that accelerated their models” — Amol explains how their approach to AI coding has significantly boosted their development process.
Topics
Full Article
Amol Avasare is Head of Growth at Anthropic, which is going through the most unprecedented growth trajectory in historyscaling from 19 billion in ARR in just 14 months. Previously, Amol worked on the growth teams at Mercury and MasterClass. Before that he was a founder, and he cold emailed his way into the Anthropic role when no job listing existed. Most remarkably, he overcame a traumatic brain injury from a Muay Thai match that meant he couldn’t work for nearly a year.Listen on YouTube, Spotify, and Apple PodcastsIn our in-depth discussion, Amol shares:How Amol landed his role by cold emailing Anthropics CPO Mike KriegerHow Anthropic is automating growth experiments with Claude (their internal tool called CASH)Why the ratio of PMs to engineers might need to flip (more PMs than engineers) as AI makes engineers exponentially more productiveWhy activation is the single highest-leverage growth problem in AIWhy Anthropic indexes 70/30 toward big bets (the opposite of most growth teams)How he uses Cowork to detect team misalignment in SlackHow the companys focus on AI coding created a research flywheel that accelerated their modelsBrought to you by:WorkOSModern identity platform for B2B SaaS, free up to 1 million MAUsVantaAutomate compliance, manage risk, and accelerate trust with AIWhere to find Amol Avasare: X: https://x.com/TheAmolAvasare LinkedIn: https://www.linkedin.com/in/amolavasareReferenced: How a traumatic brain injury made me a better PMand person: https://www.lennysnewsletter.com/p/how-a-traumatic-brain-injury-made Anthropic: https://www.anthropic.com Snowflake: https://www.snowflake.com Canva: https://www.canva.com Palantir: https://www.palantir.com Atlassian: https://www.atlassian.com Anthropics CPO on what comes next | Mike Krieger (co-founder of Instagram): https://www.lennysnewsletter.com/p/anthropics-cpo-heres-what-comes-next Claude Code: https://code.claude.com Dario Amodei on X: https://x.com/DarioAmodei Facebook: https://www.facebook.com Uber: https://www.uber.com DoorDash: https://www.doordash.com Anthropic co-founder on quitting OpenAI, AGI predictions, $100M talent wars, 20% unemployment, and the nightmare scenarios keeping him up at night | Ben Mann: https://www.lennysnewsletter.com/p/anthropic-co-founder-benjamin-mann Mercury: https://mercury.com MasterClass: https://www.masterclass.com Calm: https://www.calm.com Alexey Komissarouks website: https://alexeymk.com Alexeys Mastering Growth Engineering course: https://www.reforge.com/courses/mastering-growth-engineering Claude Cowork: https://www.anthropic.com/product/claude-cowork Making an impact through authenticity and curiosity | Ami Vora (CPO at Faire, ex-WhatsApp, FB, IG): https://www.lennysnewsletter.com/p/authenticity-and-curiosity-ami-vora Ami Voras Substack: https://amivora.substack.com Benepass: https://getbenepass.com Brex: https://www.brex.com Granola: https://www.granola.ai The design process is dead. Heres whats replacing it. | Jenny Wen (head of design at Claude): https://www.lennysnewsletter.com/p/the-design-process-is-dead Marc Andreessen: The real AI boom hasnt even started yet: https://www.lennysnewsletter.com/p/marc-andreessen-the-real-ai-boom John Egans website: https://jwegan.com Workday: https://www.workday.com Figma: https://www.figma.com Spirit Rock: https://www.spiritrock.org This will make you a better decision-maker | Annie Duke (author of Thinking in Bets and Quit, former pro poker player): https://www.lennysnewsletter.com/p/making-better-decisions-annie-duke Marty Supreme: https://www.imdb.com/title/tt32916440 Maruhachi Shinsui Maruhachi Pro: https://www.amazon.co.jp/-/en/Maruhachi-Shinsui-Feather-Pillow-Blissful/dp/B081DNVD3KRecommended books: The Joy of Living: Unlocking the Secret and Science of Happiness: https://www.amazon.com/Joy-Living-Unlocking-Science-Happiness/dp/0307347311 Awareness: Conversations with the Masters: https://www.amazon.com/Awareness-Opportunities-Reality-Anthony-Mello/dp/0385249373 Thinking in Bets: Making Smarter Decisions When You Dont Have All the Facts: https://www.amazon.com/Thinking-Bets-Making-Smarter-Decisions/dp/0735216371Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.Lenny may be an investor in the companies discussed.My biggest takeaways from this conversation: Read moreRelated Articles
How Anthropic’s product team moves faster than anyone else | Cat Wu (Head of Product, Claude Code)
Lenny Rachitsky · how-to · 85% similar
AI is critical for humanity’s survival: Cisco president on the AI revolution | Jeetu Patel
Lenny Rachitsky · explanation · 83% similar
The design process is dead. Here’s what’s replacing it. | Jenny Wen (head of design at Claude)
Lenny Rachitsky · explanation · 82% similar
Originally published at https://www.lennysnewsletter.com/p/anthropics-1b-to-19b-growth-run.