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Original: Lenny Rachitsky · 09/03/2026

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Summary

Jamey Gannon shares her streamlined workflow for creating cohesive brand imagery using AI tools like Midjourney, emphasizing effective mood boards and personalization codes.

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Key Insights

“Rather than relying on complex prompts, Jamey shows how visual references and strategic shortcuts can produce better results with less effort.” — Introduction to Jamey’s approach in the article.
“A systematic approach to testing and refining your visual style.” — What readers will learn about developing their aesthetic.
“Techniques for combining image references, style references, and minimal prompting to achieve consistent brand imagery.” — Overview of the methods discussed in the episode.

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Topics

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Full Article

Jamey Gannon is an AI creative director who specializes in creating consistent, beautiful brand imagery using AI tools. In this episode, Jamey demonstrates her streamlined workflow for generating cohesive brand assets using Midjourney, Nano Banana, and other AI image tools. She walks through her process of creating mood boards, using style references, developing personalization codes, and strategically iterating to achieve a consistent aesthetic. Rather than relying on complex prompts, Jamey shows how visual references and strategic shortcuts can produce better results with less effort.Listen or watch on YouTube, Spotify, or Apple PodcastsWhat youll learn:How to create effective mood boards that communicate your desired aesthetic to AI image generation toolsWhy style references (SREFs) often produce more consistent results than general mood boards in MidjourneyA systematic approach to testing and refining your visual styleHow to use personalization codes in Midjourney to develop your own unique aesthetic preferencesTechniques for combining image references, style references, and minimal prompting to achieve consistent brand imageryA workflow for using Nano Banana to fix specific elements in Midjourney-generated images without extensive editingHow to package and deliver your brand imagery system to clients so they can continue generating consistent assetsBrought to you by:VantaAutomate compliance and simplify securityLovableBuild apps by simply chatting with AIIn this episode, we cover:(00:00) Introduction to Jamey Gannon(02:31) Creating mood boards as the foundation for AI image generation(08:45) Using SREFs for better consistency(11:15) Test prompts for evaluating style consistency(12:33) The iterative process of creating and refining images(24:28) Combining techniques for consistent brand imagery(28:25) Scaling out your aesthetic across different subjects(35:48) Using Nano Banana for targeted image refinements(38:23) Creating realistic AI self-portraits for content(43:04) Building a visual reference library for inspiration(46:50) Troubleshooting techniques when AI isnt cooperatingTools referenced: Midjourney: https://www.midjourney.com/ Nano Banana: https://gemini.google/overview/image-generation/ Flora: https://flora.ai/ Pinterest: https://www.pinterest.com/ Cosmos: https://www.cosmos.so/Other reference: Style references (SREFs) in Midjourney: https://docs.midjourney.com/hc/en-us/articles/32180011136653-Style-ReferenceWhere to find Jamey Gannon:Website: https://www.brand-sprints.com/linksLinkedIn: https://www.linkedin.com/in/jameygannon/X: https://x.com/jameygannonInstagram: https://www.instagram.com/jameygannonMaven Course (get 10% off with this link): https://bit.ly/4b18RfMWhere to find Claire Vo:ChatPRD: https://www.chatprd.ai/Website: https://clairevo.com/LinkedIn: https://www.linkedin.com/in/clairevo/X: https://x.com/clairevoProduction and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email jordan@penname.co.

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Originally published at https://www.lennysnewsletter.com/p/mastering-midjourney-how-to-create.